Web Video Marketing 101

Whether you’re trying to drive B2B sales, interact with consumers, or create visibility for your non-profit, there is no denying the utility of web video marketing. But many executives are faced with a litany of questions and concerns about the process of using web video to reach their clients: How do I go about implementing [...]

5 Myths about Web Video Marketing

We here at the Web Video Marketing Council don’t need to tell you that the world is changing rapidly. Business is being conducted in every sector in a fraction of the time it once was. Technology allows us to do more with less time. Every new product that comes out seems to be almost instantly [...]

Launching Your First Web Video Marketing Campaign: The Basics

So you’ve finally decided to take the plunge into rich-media marketing, have you? Wonderful! I’m sure you’re itching to fire up your shiny new digital video camera and set YouTube ablaze. But before we go parading into the darkness with our digital torches, let’s make sure we’re prepared for what may lie on the path [...]

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