We’re constantly reviewing and revising the way we do things at the WVMC. This month is no exception. Within the next few weeks, you can expect to see quite a few changes on the Web Video Marketing Council site. We don’t want to give away too much, but here are some things to look for: [...]
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Social Video is an emerging theory that involves creating highly-specific video content, optimizing it for sharing, putting it in the hands of influencers, and letting nature take its course. Read more.
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Just in case you thought you could skate by without doing the whole “video thing,” try this one on for size: Doubleclick and Google just released a report which details the performance of rich media advertising versus all other forms of advertising. The results are staggering. Ads which use video more than double the purchase intent rates of rich media without video, almost triple .gif and .jpg rates, and more than quadruple simple flash ad rates.
Filed under: Daily Updates | Tagged: DoubleClick, Google, online advertising, online video, video advertising, web video marketing, white paper | 3 Comments »
