Please Take Our 2010 Video Email Marketing Survey!

Posted on May 11, 2010 by WVMC

We need your help and participation. Please take 5 minutes to complete the 2010 Video Email Marketing Survey so we can all learn about how video marketing and email marketing are starting to converge. All participants will be sent an advance copy of the Survey Results and Video Email Trends Report that will be available through the WVMC in late June. You will also be invited to a special webinar to review the Survey Results and discuss trends and best practices for video email marketing.

Click here to take the survey.

2010 Video Email Survey

About the Video Email Marketing Survey

The Video Email Marketing Survey was initiated by the Web Video Marketing Council to better understand and identify the trends and practices driving the increased use of video with email marketing. As email inboxes become more and more crowded, email marketers are challenged to find new ways to increase email open rates, engagement time and response rates. While the use of video with email is gaining in popularity, video email marketing presents marketers with a range of technical and content challenges that impact the adoption of video email as a common marketing practice. This WVMC survey is being conducted to gather data form marketers on how and to what extent video email marketing is being practiced and to identify emerging trends and common practices that will help us understand and define the evolving video email market segment. Research is being conducted through a voluntary survey distributed online to marketers. The survey and resulting whitepaper are being sponsored by ExactTarget and Flimp Media.

Thank you.

The WVMC staff

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The 2010 Video Email Survey is Live!

Posted on May 4, 2010 by WVMC

The Web Video Marketing Council, Flimp Media and ExactTarget Present the 2010 Video Email Survey

Our good friends over at ExactTarget have partnered with the WVMC and Flimp Media (our parent company) to launch the 2010 Video Email Survey. If you have a spare five minutes, please spend them on this survey. Why? Well because A) we asked nicely, and B) you’ll get some really cool perks:

First, we’re going to send you a copy of the report that we create based on the results of this survey. You’ll find out how many people are using video for email marketing, how many plan to do so, what the general opinion is of video email, what kind of video email people like best, and a bunch of other really insightful tidbits.

Then we’re going to send you an invitation to a webinar where you can hear experts talk about what all these numbers mean to you, how you can use them to shape your own video email marketing campaigns, and where to start with video marketing. And if my prowess with PowerPoint can be fully leveraged, you’re in for quite a show.

And thirdly, you’ll walk away from the survey with the smug satisfaction of having helped advance the relentless march of technology, incrementally boosting not only the utility of the Web, but indeed the evolutionary progress of all mankind.

…That was a bit over the top, wasn’t it?

Joking aside, you really should take the survey. It’s the kind of thing that benefits all of us in the end. And when you’re done taking it, tell everyone you know about it. The bigger the pool, the better the data.

Survey!

–Matt

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Rolling Out Some New Enhancements

Posted on April 21, 2010 by WVMC

We’re constantly reviewing and revising the way we do things at the WVMC. This month is no exception. Within the next few weeks, you can expect to see quite a few changes on the Web Video Marketing Council site. We don’t want to give away too much, but here are some things to look for:

Rebranding (sort of): You may notice that the words “Powered by Flimp” have appeared in our header. That’s really a disclosure issue. The WVMC is the place where Flimp employees (like myself) go to talk about the goings on in the industry independent of Flimp. That’s how all of this started, after all: as part of our marketing process we used to spend countless hours combing the internet looking for information about video marketing. At some point we thought to ourselves that it would be a lot easier to collect that info if it was all in one place. This naturally evolved into, “hey, I bet lots of other people would like to read this stuff, too.” And thus the Web Video Marketing Council was born. Putting the Flimp logo on the WVMC site is just a way for us to be completely transparent. Flimp staffers run WVMC, Flimp pays for its maintenance and upkeep, and so we thought it only fair to acknowledge it. If that bugs you, let us know. We’d be happy to talk it out.

Council Library: We’re working on putting together a multimedia library where we will collect all of our white papers, webinars, podcasts, and other rich media content. We want to keep this separate from the article library because we know that when you’re looking for quick updates you don’t want to be bothered by announcements about a new recorded webinar. If you want that kind of content, you’ll be able to find it in one centralized location. This should be live sometime in the next 8-10 business days, depending on the breaks.

WVMC Partnerships: We’ve been approached by several companies who wanted to partner with  us to promote industry events. We love this idea, and we’re excited to do more of it. That means not only will you start hearing more about really cool events in the Web video marketing realm, but you’ll also see the WVMC popping up at trade shows and other video-centric get-togethers. Save us a seat! (Want to learn more about sponsorship opportunities? Drop me a line.)

More Blogging! This is the one I’m really excited about. We’ve been given the directive to do more blogging. That’s right, our fans have spoken up and have told  us to do video blogging, guest blogging, podcasting,  and so on. You want us to pack your RSS reader with great news and opinion pieces about the video marketing industry. Well if that’s how you want it, then we’re happy to oblige. If you haven’t done so already, you’re going to want to subscribe to our blog’s RSS feed, because we’ve got some great content coming your way.

As always, if there’s anything else you’d like to see from the WVMC, let us know!

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